Holding up a long standing relationship between Orient Group of Companies (OGC) and DAWN group, the group participated in the DAWN All About Lifestyles Exhibition 2013 again. The DAWN Lifestyle Expos are held annually in the three biggest cities of the country i.e. Islamabad, Lahore, Karachi. Traditionally being held in city official expo centers. And this year the first of the three exhibitions was held in Lahore at the Lahore Expo Center, which OGC obviously had the pleasure to participate in. DAWN All About Lifestyle Exhibitions have always proved to be an exceptional cultivating ground for small and large companies alike. The opportunity to market products in such close vicinity to the end users is always welcome and OGC believes the same.

OGC and Dawn Expo

The Lahore exhibition was held on a fine winter weekend, lasting two days on the 5th and 6th of January. The Lahore Expo Center attracted some the most popular brands of the country making the place a carnival. Owing to the highly anticipated new range of home appliances introduced by Orient, their stall (stall no. 36) stood home to hundreds of visitors straining to get a glimpse of the ground breaking Orient Entertainer or the newly launched range of LED TVs or the cherry on top; Orient 3D LED TV! This was the first public display of the elegantly designed 3D LED TV which justifiably caught the eye of nearly everyone in the hall.

On top off the already humongous response received at Orient display, the management of OGC announced to hold lucky draw at the stall throughout both the exhibition days. A total of FIVE lucky draws were held at the stall that resulted in five happy families going home with a classy Orient Microwave Oven.

Being vanguards when it comes to marketing techniques, Orient Group has always introduced and utilized modern ways of customer building and retention. Having a hefty Social Media presence -especially over Facebook, the Social Media Team of Orient Group organized the lucky draws in coalition with the company Social Network over Facebook.

Contestants were entered into the lucky draws by using Facebook check-ins which allowed the users not only to keep track of the activity but to get connected with the company official social platform. it is worth mentioning that the popularity of their Facebook Page has already reached a handsome 150,000 likes which in itself makes it the country most popular page in the home appliances industry.

For those of our valued readers who have missed out on the Lahore exhibition, let just say Islamabad and Karachi are waiting for you. The events will be held on the schedule given below:

1.DAWN All About Lifestyles Exhibition 2013 -Karachi

Venue: EXPO Center Karachi Stall number: 153

Date: 1, 2, 3 February 2013

Timing: 9AM Till Closing.

2.DAWN All About Lifestyles Exhibition 2013 -Islamabad

Venue: Convention Center Islamabad Stall No: 88

Date: 9 & 10 February 2013

Timing: 9AM Till Closing.

As the company is signed up to participate in all three of the exhibitions, it is highly recommended that our valued customers take some time out of their lives to check out Orient stall at the coming exhibitions in Islamabad, Karachi. Its a fun way to spend an otherwise boring weekend!

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